No matter who you are, no matter where you come from, everyone fights the same battle: the battle against “brain junk.” What successful people know that others don’t is that this battle is the most important one to win. And if you want to be successful, you don’t just win it once—you win it again and again over the course of your life.
What’s Brain Junk?
Brain junk is the mental baggage that we all carry around that tells you that you’re not smart enough, tough enough, experienced enough, good enough, to do the things you want to do. It’s the cerebral clutter that holds you back and keeps you thinking small. And it’s so important to fight and win this battle that it’s the first thing I work on with all of my clients. Brain junk can destroy your dreams before you even get started working toward them.
We All Have Brain Junk
The fascinating thing about brain junk is that we all have it, albeit in different ways. I’ve seen seasoned entrepreneurs get bogged down when facing new technology. I’ve seen new business owners derailed by the first sign of a challenge. I’ve seen highly motivated and talented people stop themselves from going after their dreams because they hit a few roadblocks along the way.
It’s not the fact that we have brain junk, but how we deal with it that defines us. The most successful people have moments when they feel anxious and small, just like those who are just starting out in their career, or in life. What sets the most successful among us apart is that they know how to manage those experiences so they don’t get stuck in them.
How Do You Toss Out the Brain Junk?
It’s unlikely you’ll ever completely rid yourself of brain junk. That’s why successful people have it, too.
The nature of brain junk is that, even when you think you’ve dealt with it, it lurks in the dark recesses of your mind, awaiting the perfect moment to pop out and throw you off track. And when it does pop out, here’s what you can do to stop it.
4 Steps to Overcome Brain Junk
Step 1. Identify
If you don’t know that you have brain junk, you can’t really deal with it. So the first step is to identify that you have brain