In other words, processed food is the greatest marketing ploy of all time. “Betcha can’t eat just one”? “Once you pop, you can’t stop”? These aren’t just clever slogans. They’re the honest truth about how this food affects your body and your brain. If you want to have control over how food affects you, how you eat, and how much you eat (without having to constantly exert superhuman levels of willpower), you’re better off just avoiding processed food altogether.
You turned your passion into several successful businesses. What advice do you have to our readers who want to branch out on their own to start a company?
It’s an old cliche, but it’s still so true: find something you are passionate about and can see yourself doing whether or not you ever become wildly successful at it. Then, be relentless in your pursuit of it. My favorite mantra, whenever I feel inundated or overwhelmed: if it were easy, everyone would be doing it.
How do you define success?
Being able to provide for my family while doing something I love and that offers real benefits the greater good of all people.
What has been the most rewarding day in your career?
Probably the day my book hit number 2 on the All Books Amazon bestseller list. It showed me not only the power of well-directed and focused marketing, but it also proved that the world was ready for this radical new lifestyle I had been espousing in blog posts. My staff and I were honestly surprised – pleasantly, of course – and we’ve only continued to grow since then.
That’s the day I realized that I might actually be able to make a difference in a significant number of lives.
What’s the best advice you’ve ever received?
Good ideas – even great ideas – come and go, but perseverance is the most important attribute for an entrepreneur.
I’ll also include another one: There’s no failure, just feedback. Art Devany, an old friend of mine and the guy who got me interested in evolutionary health, gave me that one. It doesn’t just apply to health and fitness, either. It’s just a darn good way to approach business, relationships, and life in general. If you can leverage your “failures” into lessons for what not to do next time, you’ve won, because you’ll have access to a virtually limitless trove of data upon which to draw. I know I’ve certainly accumulated tons of extremely helpful “feedback.”
What’s next for you?
My focus on educating people in ways they can regain their health has led to my starting a separate publishing company that is focused on more specific books, seminars and certifications. I feel as if the Primal Blueprint is poised to have a huge impact on the health and happiness of millions of people globally.
As for my work, I’m finishing up my latest book, Primal Connection, which examines all the other ways in which we’ve departed from our evolutionary upbringing, to our ultimate detriment. As I’ll show in the book, it’s not about wearing loincloths and living out in the forest; it’s about taking the lessons from our past and applying them to our modern lives to see where the disconnect lies. Even though we’re living longer than ever, we’re not living better. There are some missing pieces, and I think they can be found – or at least the clues can – by looking to our ancestral environments.
Thanks for being an inspiration to us Mark, and stay primal!